Project Naturlig Läkning
This project involved collaborating with Naturlig Läkning & Utveckling AB, a newly established company based in Älmhult. The client wanted to create a website that would effectively showcase the company’s identity and services.
My role
Web designer, UX-designer, graphic designer, photographer.
Duration
4 Months (November -February 2024/2025)
Tools
WordPress-elementor
The Challenge
Naturlig Läkning wanted a brand identity and an intuitive website to showcase its holistic health services. The key challenges were creating a distinctive visual identity, ensuring seamless service discovery and booking, maintaining accessibility compliance, and reinforcing the brand through physical marketing materials.
The solution
I created a WCAG-compliant WordPress website with intuitive navigation and seamless service booking. A cohesive visual identity was developed through a custom logo, service icons, and photography. To reinforce branding, I designed business cards and posters, ensuring consistency across digital and physical platforms.
Process
Research & Branding
I conducted client interviews and competitive analysis to define user needs and industry standards. The branding phase included designing a logo and service icons to establish a consistent and professional visual identity.
Website Design & Development
I created wireframes in Figma before implementing a fully responsive WordPress website. The site prioritized WCAG compliance, intuitive navigation, and seamless booking integration via Bokadirekt.
Conclusion
The project resulted in a visually cohesive, user-friendly, and accessible website that increased engagement and improved client interactions. The branding and marketing materials reinforced the company’s presence, enhancing recognition in the wellness industry.
This project demonstrated the value of accessible design, intuitive navigation, and cohesive branding in creating a strong digital presence. The result was increased engagement, improved usability, and stronger brand recognition.
